Toby Keith's Premium Continues Hit-Making Legacy

Toby Keith's Premium

Continues Hit-Making Legacy

Big Daddy Cups and Getcha Sum Sauces

Are Already Big Sellers

Smash Burgers, Blue Catfish,

And Big Dog Products Coming Soon

(NORMAN, Okla.) Iconic singer, songwriter, entertainer and businessman Toby Keith – recently inducted into the Country Music Hall of Fame – built his career on an unparalleled knack for creating music that connected with a wide audience. And with Toby Keith’s Premium – a high-quality USA-sourced food brand he was developing prior to his untimely passing – he's done it again. The line's Big Daddy Cups and Getcha Sum Sauces are proving to be big hits with retailers and consumers.

Big Daddy Cups marry form and function with a 16-ounce capacity, durable/reusable construction that features an eye-catching design inspired by Keith and his music. A statement piece perfect for barbecues and tailgates, Big Daddy Cups are also dishwasher safe, making for hassle-free cleanup.

Getcha Sum Sauces add sizzle to every meal via three unique concoctions crafted in small batches. Creamy and Tangy Burger-N-Dog Sauce, Sweet and Smoky Chicken-N-Tater Sauce and Zesty Tartar Catfish-N-Shrimp Sauce are available individually or in a convenient sampler pack.

All three sauces, the sampler pack and the cups are selling fast online at tobykeithpremium.com. With wholesale orders already stacking up, top retailers will have them in stores soon. Toby Keith’s Premium Smash Burgers, Blue Catfish and Big Dog products will also be available both online and in stores in time for the new year.

With Big Daddy Cups raised, Toby Keith’s Premium is helping to celebrate Keith’s induction into the Country Music Hall of Fame. Honored at their Medallion Ceremony on October 20, Keith was recognized for his more than three-decade music career that includes 33 No. 1s and more than 10 billion streams largely on the strength of his own songwriting and producing.

Toby Keith’s Premium is dedicated to providing high-quality products inspired by the American spirit. With a focus on fun and flavorful experiences, we aim to bring friends and family together through delicious food and drinks. The company is led by CEO Winston Tucker and its 100% USA-sourced meats and other food products are packaged and distributed by the family-owned Rastelli Foods Group and Pier Fish Group.

The familiar maxim of the triple threat – singer, songwriter, entertainer – didn't begin to cover it for Toby Keith, one of the most prolific self-directed creative forces in country's modern era. Keith amassed 42 top 10 hits, 33 No. 1s, more than 44 million albums sold, 100 million BMI performances, and more than 10 billion streams largely on the strength of his own songwriting and producing, and under the banner of his own Show Dog Nashville record label. Among his many accomplishments, the New York based all-genre Songwriters Hall of Fame (2015), the National Medal of Arts (2021), the Nashville Songwriters Hall of Fame (2021), and BMI Icon (2022) were his most treasured. He was elected to the Country Music Hall of Fame shortly before his passing in Feb. 2024.

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